Tools: Adobe Photoshop, Illustrator, Dreamweaver, InDesign, and Cvent Flex, Preciate Social, 6Connex, Microsoft PowerPoint, CampaignMonitor, Pardot
The previous year, 2020, taught us much about hosting corporate events. In 2021, we decided to reinvent our annual conference into a live virtual event. Utilizing a new virtual platform, we could schedule and stream live sessions, offer sponsor spots, and deliver relevant content and pre-recorded material. Happy hour within another virtual application provided an ideal social opportunity for business networking. We had to look at branding the event from a unique perspective of what was convenient and engaging for the attendees in a socially distanced world.
Credits:
Creative Direction and Lead Designer: Lacy Deatrich
Supporting Designer: Jenna Wood
